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THE 2000 HOME INFLUENCERS STUDY |
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Total Home Influencer Audience: |
903,000 |
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Currently in Use at Home: |
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Desktop Personal Computer |
89.4% |
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Notebook Computer |
35.9% |
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Cellular Phone |
79.6% |
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Computer Profile: |
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2+ Computers in household |
54.7% |
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Spent more than $1,000+ for |
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Computer in the past 12 months |
41.1% |
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Primary Uses of Household Computers |
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Communications/Online/Internet Access |
86.3% |
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Correspondence |
73.0% |
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HH/Personal Finances |
72.3% |
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Internet/World Wide Web/Online Services: |
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Accessed the Internet for Personal Use |
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In the Last 30 Days |
93.2% |
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Access 11+ Times in the Average Month |
85.0% |
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Average Online Session 31+ Minutes |
50.9% |
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Purpose for Online Access… |
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E-mail/Communications |
90.7% |
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Collect Information on Businesses |
66.0% |
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Personal Investments/Transactions |
64.5% |
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Personal Finance/Online Banking |
42.7% |
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Purchased Any Product/Service Online |
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in the Past 3 Months |
59.0% |
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Shopped Online in the Past 3 Months |
48.6% |
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Demographics: |
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Male/Female: |
64.3% / 35.7% |
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Median Age: |
49.3 |
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Median HHI: |
$76,660 |
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College Graduates: |
63.8% |
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THE 2000 BUSINESS INFLUENCERS STUDY |
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Total Business Influencer Audience: |
618,000 |
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Any Involvement For: |
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Computer Systems |
85.8% |
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Computer Software |
82.2% |
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Telecommunications Equip. & Svs. |
46.4% |
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Planned Hardware/Software Expenditures in the Next 12 Months |
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$10,000+ |
56.3% |
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$50,000+ |
29.4% |
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Internet/WWW/Online Profile |
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Access in Past 30 Days for Work |
86.7% |
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Accessed 10+ Times at Work /Avg. Month: |
79.1% |
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Average Session… |
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41+ Minutes at Work |
48.1% |
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Reasons for Access… |
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E-Mail/Communications |
89.2% |
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Collect Information on Businesses |
70.2% |
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News/Current Events |
60.8% |
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Travel Planning/Reservations |
50.0% |
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Buy Products for Professional/Work Purposes |
49.4% |
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Online Purchase Activity in the Past 3 Months… |
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Any Product/Service Online |
71.8% |
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Technology Profile |
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Early Internet Adopters… |
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First Accessed Before 1995/96 |
45.8% |
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Self-Classified Abilities… |
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Advanced/Expert User |
48.7% |
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Business Profile |
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Give More Advice than Received |
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About Computer-Related Products |
56.0% |
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Company Size - Number of Employees… |
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Small: Less than 100 |
34.8% |
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Mid-Sized:100-999 |
23.1% |
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Large:1,000+ |
42.1% |
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Demographics: |
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Male/Female: |
70.1% / 29.9% |
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Median Age: |
43.9 |
