2001 National Advertising Rates

Contract Volume Rates

Two-Year Contract Volume Rates

Contract Frequency Rates

Category Rate:

Automotive, Education, National Retail Products, New Issue and Financial Announcement, and Travel advertisers are eligible for a special 30% discount.  National Retail includes price-point advertisements from retailers and manufactureers.

The Category Rate is only available nationally.  Also, Category Rates do not qualify for an additional 10% Wall Street Journal combination discount.

Color:

The rate for color advertising is 35% added to the national advertising rate.  Only full-page spread-bleed, full-page advertisements are accepted for color.  Only available nationally.

Guaranteed Positions:

Selected guaranteed pages or positions in Barron's, when available, are 15% additional and are only available nationally.  Top of advertising column and next to or under reading matter are 15% extra, when available.

2001 Regional Advertising

Only new issue announcement, area development, real estate, retail banking, travel, retail store, school, college and seminar advertising accepted in Barron's Eastern Region.

Barron's offers its circulation in Europe as an exclusive regional opportunity for advertisers wishing to reach this audience. Only full-page advertisements are accepted. The rate for a full-page advertisement is $1,000.

Advertisers holding a national contract are eligible for the same volume and frequency discount levels when they advertise regionally. (However, regional advertising does not count toward fulfillment of a national contract.)

Units of 4 or more pages appearing in one issue of Barron's qualify for an additional 10% discount.

A 10% discount from Barron's advertising rates is given for advertising that appears in a Regional or National Edition of The Wall Street Journal or The Wall Street Journal Europe or The Asian Wall Street Journal or the Far Eastern Economic Review and that also runs in Barron's within 30 days. Barron's insertion order must specify the Wall Street Journal or Far Eastern Economic Review insertion dates to be billed with the discount. The discount applies to Barron's space only.

The 10% combination discount may only be applied once for advertising that appears in multiple Dow Jones products and that also runs in Barron's within 30 days.

A 10% discount from Barron's advertising rates and a 10% discount from AmericaEconomia's advertising rates are given for advertising that appears within 30 days both in Barron's nationally and in the Spanish or Portuguese editions of AmericaEconomia.

Ad units must be comparable in size to qualify for all combination discounts.

In addition to the above discounts, large volume national advertisers that also purchase significant space in other Dow Jones products may be eligible for a Corporate discount on their Barron's advertising plan.

Financial advisory services, charting services, charting software and financial advisory publications receive a 12% discount from the general rates. Combination discounts are not available. Only available nationally.

Deadlines:

The closing date in Chicopee, MA, for black-and-white national or regional advertising is Tuesday, 4:00 p.m. (ET) preceding the date of issue. The closing date in Chicopee, MA, for new issue and financial announcement advertising is Thursday, 12:00 p.m. (ET) preceding the date of issue. The closing date for color advertising is the Wednesday two weeks prior to the date of issue. Materials must be at Barron's printing site by Friday, two weeks prior to the date of issue, if proofs are required, and one week prior to the date of issue if proofs are not required.

2001 Current Corporate Reports Advertising Rates

Communicate everything you want, when you want…in Barron's Current Corporate Reports - the advertising section of late-breaking corporate news.

Advertise in Barron's Current Corporate Reports and you reach America's sophisticated institutional and individual investors, financial professionals and corporate managers within the proper environment for the dissemination of corporate news. Your release is an advertisement that appears in news format. It's printed in its entirety while it's still news, too. Corporate news received as late as Thursday afternoon will appear in Barron's on Saturday.

Advertisers holding a national ROP contract are eligible for the same volume and frequency levels in Current Corporate Reports. (However, Current Corporate Report advertising does not count toward fulfillment of a national ROP contract).

Special Second-Run Discount:

CCR advertisers may run their advertisement a second time at a 50% discount if no changes are made to the advertisement and if it appears in the next week's issue of Barron's.

Mechanical Requirements

Pub-set 10 pt./11 pt. Franklin Gothic Heavy all caps. 29 characters per line including spaces.

Pub-set 9.5 pt./11 pt. Franklin Gothic Demi-Bold italics, initial caps. 34 characters per line including spaces. (7 lines of sub-head text equals one inch.)

Pub-set 8.5 pt/9.5 pt. Franklin Gothic Book upper and lower case. 38 characters per line including spaces (eight lines equals one inch). No logos or illustrations.

Talking Business

Talking Business is a special, bannered advertising section that allows an advertiser's message to stand out. Photographs, charts, graphics and logos can be used to promote the company's message. Advertising is limited to a half-page minimum.

Current Corporate Report contracts and discounts apply to advertisements run in Talking Business. (However, Talking Business advertising does not count toward fulfillment of a national ROP contract.)

Closing and Cancellation Date

For Current Corporate Reports: Thursday, 4:00 p.m. (ET) preceding date of issue. For Talking Business: Tuesday, 4:00 p.m. (ET) preceding date of issue.

Where to Send Insertion Orders, Instructions and Materials

Barron's Current Corporate Reports
1155 Avenue of the Americas
New York, New York 10036-6710
Telephone: 212.597.5983
Fax: 212.597.6655

2001 Classifieds Advertising Rates

The Classifieds:

Positions wanted, positions available, business opportunities, advisory services (only available nationally), capital wanted, new business offerings, residential and commercial real estate, aviation, automotive, boating, announcements, legal notices.

Minimum size ad acceptable is one inch (i.e., 12 lines of type) set in six-point type. There are 38 characters to a line, including word spaces. When an advertisement is set in capital letters, there are 34 characters to a line, including word spaces. If an advertisement employs display type, white space or exceeds one inch, it is then charged on the basis of incremental quarter inches. Minimum depth - 1 column, 1 inch; 2 columns, 2 inches; 3 columns, 4 inches; 4 columns, 6 inches.

Box Numbers:

Box numbers require a full line. Replies will be mailed daily, and the box number will remain in effect for six months.

Halftones:

85 line screen. Highlight dot should not be less than .006 inches in diameter (15%), and shadow dots should not be less than .007 inches in diameter (80%). The placement of the 50% dot should be between 0.60-0.70 density units away from the placement of the highlight dot. For special-effect screens, the above requirements should be used as a guide. Fine lines and serifs should not be less than .006 inches in thickness.

Deadline And Mailing Instructions:

All material must be received in Barron's New York office five (5) full business days before publication, and payment must be received with order. American Express, Discover, MasterCard, and Visa are accepted. Clearly specify which issue is being requested.

To ensure accuracy, all advertising material should be delivered to Barron's New York address:

Barron's Classifieds
1155 Avenue of the Americas
New York, New York 10036-6710
Telephone: 212.597.5934 Fax: 212.597.5931

Mechanical Requirements

Split Runs:

Geographic split copy available with papers distributed from these printing facilities: Chicopee, MA; S. Brunswick, NJ; La Grange, GA; Orlando, FL; Naperville, IL; Beaumont, TX; Riverside, CA; Palo Alto, CA; and Bowling Green, OH, Seattle, WA; White Oak, MD; Dallas, TX. $150 for each printing facility. Minimum size: 1/4 page. European circulation may also be split for the same cost. A 50/50 split copy option is available for $150 per copy option.

Digital Black & White Advertising Material Requirements

Halftones:

65-85 line screen. Highlight dot should not be less than .006 inches in diameter (15%), and shadow dots should not be less than .007 inches in diameter (80%). The placement of the 50% dot should be between 0.60-0.70 density units away from the placement of the highlight dot. For special-effect screens, the above requirements should be used as a guide. Fine lines and serifs should not be less than .006 inches in thickness. Solid reverses and dark areas exceeding more than 25% of total area must be screened to less than 80% of the black. We recommend that all solid reverses be screened. File Transporting on Disk: Floppy diskette, Zip disks, CDs.

Transmitting Files:

Digital files may be sent via;

1. AP Adsend (use Wall Street Journal "MACHI" address), fax confirmation ticket to 413.598.4255
2. ISDN 4-Sight transmission: 413.592.3794 and 3795, also 413.592.4490 and 4522
3. or e-mail to ChicopeeBarronsAdServices@dowjones.com

Digital Color Advertising Material Requirements

Processing Area:

The Dow Jones Color Lab site is a Scitex Brisque, Dolev, Iris, Mac environment.

Ad Submission:

First-time users of digital advertising files should send in test files prior to advertising deadlines to insure that software/hardward/procedures are fully compatible. Normal publication deadlines apply.

File Transporting:

Common media are supported, including: CD; Zip disks; Jaz disks; Optical disks (5 1/4"); Floppy diskette 3 1/2"). ISDN modem is available using 4-Sight Manager ver. 4.2. ISDN - 413.592.3794 and 3795; also 413.592.4490 and 4522. Contact the Chicopee Color Lab for support and additional information on acceptance of Digital Process Color Advertising (413.598.4462).

Software Programs:

Common desktop publishing and graphics programs are supported. Prefer postscript (eps), Quark Express, Photoshop and Scitex Brisque (CT & LW), Tiff-it.

Type Fonts:

Include all screen and printer fonts with digital ad files. Try to avoid using style attributes (e.g., italic, outline, shadow) offered in the application programs. Use the actual typeface for best results (e.g., Helvetica Bold Oblique).

Graphics:

Provide all high-resolution scans in place.

Proofs:

Provide color press proofs on newsprint with digital ads.

Production Specifications

Screen Ruling:

85 lines per inch. Type of Screen: Square or round dot preferred; avoid elliptical dot screens.

Proofs:

One complete set. Press proofs should be on newsprint stock, inking from side-to-side. Off press proofs should be for non-heatset offset with approximately 30% midtone dot gain. Ink laydown sequence: Cyan-Magenta-Yellow-Black. Solid ink density for proofs: Cyan - .90; Magenta - .90; Yellow - .85; Black- 1.00.

Film Dot Percentage Aimpoints (after UCR removal):

Maximum Color Density:

220%, with only one color solid. Two secondary colors should not exceed 70% each. Single colors not intended to print solid should not exceed 80%. For optimum results, recommend the use of Under Color Removal (UCR) or Gray Component Replacement (GCR) when generating separations. Good results have been reported with GCR as high as 60-70%. Actual dot percentages will increase for black and decrease for cyan, magenta and yellow when UCG or GCR is applied.

Process Spot Color Matching:

Barron's will closely match spot colors by overprinting process color inks. This process does not allow for tints of a specified spot color. For optimum results, select spot colors from NAA ROP Newspaper Color Ink Book, Vol. 8, or a Dow Jones color chart that is available upon request. Selection of Pantone colors should be avoided; exact match is not guaranteed.

Text & Graphics:

Type should only be surprinted in areas having tint values of 30% or less. Four color reverses should not be smaller than 14 points and should only be reversed out of areas having at least 70% tone value in black, magenta or cyan. Remove all colors under reverse to avoid registration problems.

Unsharp Masking:

Printing on newsprint may soften dots. When the subject matter permits, unsharp masking should be considered to sharpen dots. Refer to Specifications for Non-Heat Advertising Printing (SNAP) for guidelines.

Miscellaneous:

Remove colors that contaminate from bright colors. Ads are printed on standard newsprint. For online access to advertising sizes, material specifications, downloading options, reservations, rates, rate calculator andgeneral information about Barron's, please see our site at www.barronsmag.com.

Distribution and Survey Dates

2001 Special News Reports and Special Advertising Sections (SAS)

*Starch advertising readership study dates.

Special Bonus:

Advertisers that appear in any Annual Reports Roundup section may qualify for one year's free listing in Barron's Annual Report Service - the affordable way to target individual investors using our stock listing pages. Ask your Barron's sales representative for all the details.

Terms and Conditions

General Rate Policy

Contract and Copy Regulations

Commission, Credit Terms and Payments

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