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Barron's. Keeping America on top of the world's financial
markets.
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Published by Dow Jones & Company since 1921, Barron's offers its readers in-depth,
sophisticated news reports and analyses on the financial markets in the United States and
around the world. Plus, it delivers comprehensive statistics on the preceding week's trading
and financial activities that are unmatched by any other publication. As a result, Barron's
reaches top executives, financial professionals and powerful institutional and individual
investors — people who need this information delivered in a timely, accurate and reliable
manner for their professional success and their personal financial well-being. Barron's offers
advertisers a flexible, quick-close medium for reaching this elite readership, and does so at a
very competitive price. What's more, a 10% discount on Barron's rate is available to
advertisers that also appear in The Wall Street Journal, The Asian Wall Street Journal, The
Wall Street Journal Europe, the Far Eastern Economic Review or AmericaEconomia. Here
are some facts about Barron's that may surprise you...
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Primary Reader Job Titles |
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Top Management Middle |
86,324 |
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Management |
24,132 |
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Professionals |
74,553 |
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Primary Business |
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Agriculture, forestry, fisheries |
2,450 |
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Mining, construction |
7,145 |
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Manufacturing |
21,436 |
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Transportation, communications,and public utilities |
16,536 |
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Wholesale, retail trade |
14,699 |
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Finance, insurance, real estate |
70,637 |
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Services |
61,859 |
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Misc. industries |
1,429 |
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Total in business or professions |
196,192 |
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Government |
7,962 |
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Company Size |
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Small: fewer than 100 employees |
92,995 |
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Midsize: 100 to 999 employees |
30,802 |
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Large: 1,000 or more employees |
72,395 |
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Advisory Roles |
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Serve on any board of directors |
45,320 |
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CEO/CFO/COO-net |
63,370 |
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Chief Executive Officer |
46,105 |
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Chief Financial Officer |
35,118 |
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Chief Operating Officer |
31,391 |
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Management of Corporate Funds |
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Manage/influence flow of funds for own company/other organization |
83,578 |
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Average value of funds managed |
$265,627,000 |
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Special Advertising Opportunities |
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Annual Report Service |
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Current Corporate Reports |
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Special News Reports |
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Classifieds |
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Special Advertising |
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Sections |
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Talking Business |
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Total Affluent Audience |
922,000 |
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Circulation |
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Average paid |
306,078 |
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Distribution |
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Subscription |
58% |
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Newsstand |
42% |
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Sex |
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Male |
90.8% |
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Female |
9.2% |
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Age |
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Average age (years) |
54 |
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25-54 |
47.7% |
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Education |
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College |
93.8% |
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Postgraduate work |
51.5% |
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College graduate |
80.6% |
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Postgraduate degree |
37.6% |
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Household Income |
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Average |
$203,000 |
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$75,000+ |
74.4% |
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Median |
$131,000 |
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$100,000+ |
58.0% |
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Personal Employment Income |
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Average |
$171,000 |
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$50,000+ |
78.4% |
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Median |
$92,000 |
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$75,000+ |
61.0% |
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Household Net Worth |
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Average |
$1,228,000 |
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$1,000,000+ |
45.7% |
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Median |
$908,000 |
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$2,000,000+ |
22.4% |
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Value of Investments |
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Average |
$1,110,000 |
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$250,000+ |
71.2% |
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Median |
$610,000 |
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$500,000+ |
54.7% |
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Current Ownership of Selected Investments |
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Stock |
91.7% |
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Bonds-net |
45.9% |
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Mutual funds |
77.1% |
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Foreign Securities/ADRs |
17.6% |
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Retirement Accounts |
70.8% |
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Options/Futures |
13.1% |
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Reading Habits |
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Average reading time |
2 hours, 26 minutes |
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Any actions taken as a result of advertising |
79.3% |
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At-home readership |
94.8% |
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Sources: Total affluent audience, 1999 Mendelsohn Survey; circulation and distribution, ABC 6/30/99; Barron's 1999 Primary Reader Survey, RWA Research. |
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Circulation by Region, State & Printing Plant |
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Midwestern: 55,106
Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, New York (Buffalo, Jamestown, Niagara Falls), North Dakota, Ohio, Pennsylvania (Altoona, Bradford, Butler, DuBois, Erie, Greensburg, Johnstown, New Castle, Oil City, Pittsburgh, State College, Uniontown, Washington), South Dakota, West Virginia (Buckhannon, Clarksburg, Gassaway, Parkersburg, Wheeling) and Wisconsin.
Western : 57,788
Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, Wyoming.
Circulation source: Attained circulation and distribution based on 6/14/99 ABC issue.
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Barron's Advertising Sales Offices |
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United States |
International |
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Boston
Ten Post Office Square
Boston, MA 02109
Phone 617.654.6709
Fax 617.654.6744
Chicago
One South Wacker Drive
Chicago, IL 60606
Phone 312.750.4195
Fax 312.750.4183
Dallas
13455 Noel Road
Suite 1720
Dallas, TX 75240
Phone: 972.702.7155
Fax: 972.702.7158
Los Angeles
6500 Wilshire Boulevard
Los Angeles, CA 90048
Phone 323.658.3895
Fax 323.658.3890
New York
1155 Avenue of the Americas
8th Floor
New York, NY 10036
Phone 212.597.5945
Fax 212.597.5948
San Francisco
201 California Street
Suite 1300
San Francisco, CA 94111
Phone 415.765.6147
Fax 415.956.2710
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Frankfurt
Dow Jones Int'l. GmbH
Feldbergstrasse 1
60323 Frankfurt am Main
Germany
Phone 49.69.97.1428
Fax 49.69.97.142899
Hong Kong
25/F Central Plaza
18 Harbour Road
Wanchai
Hong Kong
Phone 852.2.831.6460
Fax 852.2.834.5291
London
DJIMS
90 Long Acre
London WC2E 9PR
England
Phone 44.207.842.9620
Fax 44.207.842.9650
Singapore
DJIMS
10 Anson Road
#32-08 International Plaza
Singapore 079903
Phone 65.415.4302
Fax 65.225.5039
Tokyo
DJIMS
Kandabashi Park Bldg.
4th floor
1-19, Kanda-Nishikicho
Chiyoda-ku, Tokyo 101-0054
Japan
Phone 81.33.292.4152
Fax 81.33.292.0448
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Where to send insertion orders, instructions and materials:
Barron's Advertising Services
5950 Hazeltine National Drive
3rd Floor / Suite 300
Orlando, FL 32822
Phone 407-370-7362
Fax 407-857-3373
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