The Barron's Profile

February 2, 2009

In the Spring of 2007, Barron's commissioned RWA Research to learn more about how its print subscribers, newsstand buyers and online subscribers read Barron's, then use its information, ideas and insights in making business and financial decisions. The resulting data, highlighted in the following pages, portray a rich and powerful audience of people who drive America's business agenda and move its markets.

Readership: Habits/Engagement

Demographics: Profile of Affluence

Business: Employment/Company Size

Business: Job Title/Board Membership

Financial Professionals: Manager/Advisor/Planner

Individual Investors: Portfolio Size/Transactions

Individual Investors: Investments Owned

Individual Investors: Value/Affluence