Regional Non-Contract Rates
| Ad Size |
Eastern |
WSJ 10% Combo |
Mid-western |
WSJ 10% Combo |
South-western |
WSJ 10% Combo |
Western |
WSJ 10% Combo |
| Full Page |
$27,613 |
$24,852 |
$8,700 |
$7,830 |
$2,747 |
$2,472 |
$9,369 |
$8,432 |
| 1/4 Page |
$7,268 |
$6,541 |
$2,290 |
$2,061 |
$723 |
$651 |
$2,466 |
$2,219 |
| 1/8 Page |
$3,635 |
$3,272 |
$1,145 |
$1,031 |
$362 |
$326 |
$1,233 |
$1,110 |
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Regional advertising is subject to availability. Quarter-page-horizontaladvertising is available only on selected pages.
Eastern Region: Only new issue announcement, area development, retail banking, travel, retail store, school, college and seminar advertising accepted in Barron's Eastern Region.
Discounts for Regional Advertising: Advertisers holding a national contract are eligible for the same volume and frequency discount levels when they advertise regionally. (However, regional advertising does not count toward fulfillment of a national contract.)
Discounts for Multiple-Page Advertising: Units of 4 or more pages appearing in one issue of Barron's qualify for an additional 10% discount.
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Combination Rates: A 10% discount from Barron's advertising rates is given for advertising that appears in a Regional or National Edition of The Wall Street Journal or The Wall Street Journal Europe or The Asian Wall Street Journal or in SmartMoney and that also runs in Barron's within 30 days. Barron's insertion order must specify The Wall Street Journal or SmartMoney insertion dates to be billed with the discount. The discount applies to Barron's space only.
The 10% combination discount may only be applied once for advertising that appears in multiple Dow Jones products and that also runs in Barron's within 30 days.
Ad units must be comparable in size to qualify for all combination discounts.
Deadlines: The closing date for black-and-white national or regional advertising is Tuesday, 4:00 p.m. (ET), preceding the date of issue. The closing date for color advertising is the Wednesday two weeks prior to the date of issue. Materials must be at Barron's printing site by Friday, two weeks prior to the date of issue, if proofs are required, and one week prior to the date of issue if proofs are not required.
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