National Non-Contract Rates
| Ad Size |
General |
WSJ
10% Comb |
| Full Page |
$35,221 |
$31,699 |
| Full Page Spread |
70,442 |
63,398 |
| Junior Page |
29,938 |
26,644 |
| Junior Page Spread |
59,876 |
53,888 |
| 1/2 Page |
18,534 |
16,681 |
| 1/2 Page Spread |
37,068 |
33,361 |
| 1/4 Page |
9,270 |
8,343 |
| 1/8 Page |
4,637 |
4,173 |
| 1/16 Page |
2,318 |
2,086 |
|
Contract Frequency Rates
| Issues |
Discount |
| 6 consecutive weeks |
2.5% |
| 13 per year |
2.5 |
| 26 per year |
5.0 |
| 52 per year |
8.0 |
|
Category Rate:
Automotive, Education, Financial Advisory Services/Publications, National Retail Products, New Issue and Financial Announcement, and Travel advertisers are eligible for a special 30% discount. National Retail includes price-point advertisements from retailers and manufacturers.
The Category Rate is only available nationally. Also, Category Rates do not qualify for an additional 10% Wall Street Journal combination discount.
Color:
The rate for color advertising is 35% added to the national advertising rate. Full-page spread-bleed, full-page spread, and full-page advertisements are accepted for color; junior-page, half-page vertical and half-page horizontal, and quarter-page horizontal advertisements are accepted for color as available per issue. Only available nationally.
Guaranteed Positions:
Selected guaranteed pages or positions in Barron's, when available, are 15% additional and are only available nationally. Top of advertising column and next to or under reading matter are 15% extra, when available
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