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2005 Mendelsohn Affluent Study: Barron's Travel Profile
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| Target |
Audience |
Composition |
Index |
| Took 7+ Airline Trips in the Past Year |
161,000 |
37% |
208 |
| Took 7+ Airline Trips for Business in the Past Year |
106,000 |
25% |
241 |
| Took 7+ Airline Trips for Vacation in the Past Year |
109,000 |
25% |
271 |
| Took 7+ Domestic Airline Trips in the Past Year |
141,000 |
33% |
221 |
| Took 7+ Foreign Airline Trips in the Past Year |
47,000 |
11% |
690 |
| Spent 20+ Nights in Hotel(s) in the Past Year |
180,000 |
42% |
169 |
| Spent 20+ Nights in Hotel(s) for Business in the Past Year |
76,000 |
18% |
152 |
| Spent 20+ Nights in Hotel(s) for Vacation in the Past Year |
134,000 |
31% |
209 |
| Spent 20+ Nights in Hotel(s) on a Domestic Trip in the Past Year |
132,000 |
31% |
163 |
| Spent 20+ Nights in Hotel(s) on a Foreign Trip in the Past Year |
45,000 |
10% |
354 |
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Base: Heads-of-Households; HHI: $85,000+
Source: 2005 Mendeslohn Affluent Study
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