|
|
2003-2004 Professional Investment Community Study: Barron's Professional Investor Profile
|
|
| Target |
Audience |
Coverage |
| Total Professional Investment Community* |
9,841 |
57% |
| Portfolio or Fund Managers |
3,629 |
55% |
| Security Analysts |
2,215 |
54% |
| President or Vice President |
1,405 |
73% |
| Chief Investment Officers |
690 |
53% |
| Value of Funds Managed: $100 Million+ |
8,367 |
58% |
| Value of Funds Managed: $500 Million+ |
5,403 |
58% |
| Value of Funds Managed: $1 Billion+ |
3,796 |
59% |
| Value of Funds Managed: $5 Billion+ |
1,504 |
60% |
|
|
* 57% of all of the professional investors in the United States read Barron’s |
|
Base: Total U.S. Professional Investment Community
Source: 2003-2004 Erdos & Morgan Professional Investment Community Study |
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