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2005 Mendelsohn Affluent Study: Barron's "Opinion Leader" Profile
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|
| Target |
Audience |
Composition |
Index |
| Gave a Speech or Addressed a Public Meeting in the Past Year |
114,000 |
26% |
126 |
| Took an Active Role in a Social or Civic Issue in the Past Year |
98,000 |
23% |
133 |
| Actively Worked for a Political Party/Candidate in the Past Year |
38,000 |
9% |
126 |
| Served on Own or Another Company's Board of Directors in the Past Year |
57,000 |
13% |
157 |
| Served on a Charitable Board of Directors in the Past Year |
87,000 |
20% |
189 |
| Worked 10+ Hours a Month for a Charitable Organization In the Past Year |
101,000 |
23% |
140 |
| Participated in 3+ Public Activities in the Past Year |
112,000 |
26% |
140 |
| Belong to a Private Club |
212,000 |
49% |
150 |
|
Base: Heads-of-Households; HHI: $85,000+
Source: 2005 Mendeslohn Affluent Study
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