|
|
2005 Mendelsohn Affluent Study: Barron's Corporate Profile
|
|
| Target |
Audience |
Composition |
Index |
| Top Management |
106,000 |
25% |
149 |
| Top Management/Personal Income: $200,000+ |
33,000 |
8% |
329 |
| Top Management/Company Size: 1,000+ Employees |
32,000 |
7% |
239 |
| Job Title: Owner, Partner, President, CEO, COO, or Other Company Officer |
83,000 |
19% |
153 |
| Job Title: Owner, Partner |
34,000 |
8% |
129 |
| Job Title: President, CEO, or COO |
22,000 |
5% |
176 |
| Job Responsibility: Any "C" Title |
88,000 |
20% |
129 |
| Job Responsibility: Chief Executive Officer |
63,000 |
15% |
172 |
| Manage or Influence Securities for Any Firm |
112,000 |
26% |
237 |
|
Base: Heads-of-Households; HHI: $85,000+
Source: 2005 Mendeslohn Affluent Study
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