|
|
2005 Mendelsohn Affluent Study: Barron's Automotive Profile
|
|
| Target |
Audience |
Composition |
Index |
| Purchased New or Lease: Luxury Car |
116,000 |
27% |
225 |
| Purchased New or Lease: Domestic Luxury Car |
21,000 |
5% |
206 |
| Purchased New or Lease: Any Import Luxury Car |
95,000 |
22% |
236 |
| Purchased New or Lease: Entry Luxury Car |
59,000 |
14% |
190 |
| Purchased New or Lease: Mid Luxury Car |
47,000 |
11% |
270 |
| Purchased New or Lease: Premium Luxury Car |
14,000 |
3% |
351 |
| Purchased New or Lease: Luxury Sports Car |
10,000 |
2% |
465 |
|
Base: Heads-of-Households; HHI: $85,000+
Source: 2005 Mendeslohn Affluent Study
|
|
© Copyright 2000–2006, Dow Jones & Company, Inc. All Rights Reserved.
