Media Kit
Print: Rates

National Non-Contract Rates - 2014

AD SIZE GENERAL WSJ 10% COMBO 30% Category RATE
Full Page $40,418 $36,376 $28,293
Full Page Spread 80,836 72,752 56,585
Junior Page 34,355 30,920 24,049
Junior Page Spread 68,710 61,839 48,097
1/2 Page 21,268 19,141 14,888
1/2 Page Spread 42,536 38,282 29,775
1/4 Page 10,638 9,574 7,447
1/8 Page 5,321 4,789 3,725
1/16 Page 2,660 2,394 1,862

Contract Volume Rates

PAGES DISCOUNT
4
7
10
13
17
22
26
39
52
78
104
130
156

Two-Year Contract Volume Rates

PAGES DISCOUNT
208
260
312

Contract Frequency Rates

ISSUES DISCOUNT
6 consecutive weeks
13 per year
26 per year
52 per year
Category Rate: Automotive, Education, Financial Advisory Services / Publications, National Retail Products, New Issue and Financial Announcement, and Travel advertisers are eligible for a special 30% discount. National Retail includes price-point advertisements from retailers and manufacturers.

The Category Rate is only available nationally. Also, Category Rates do not qualify for an additional 10% Wall Street Journal combination discount.

Color: The rate for color advertising is 35% added to the national advertising rate. Color advertising is only available nationally.

Guaranteed Positions: Selected guaranteed pages or positions in Barron's, when available, are 15% additional and are only available nationally. Top of advertising column and next to or under reading matter are 15% extra, when available.
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