Media Kit
Print: Rates

National Non-Contract Rates - 2015

AD SIZE GENERAL WSJ 10% COMBO 30% Category RATE
Full Page $41,833 $37,650 $29,283
Full Page Spread 83,666 75,299 58,566
Junior Page 35,558 32,002 24,891
Junior Page Spread 71,116 64,004 49,781
1/2 Page 22,012 19,811 15,408
1/2 Page Spread 44,024 39,622 30,817
1/4 Page 11,010 9,909 7,707
1/8 Page 5,507 4,956 3,855
1/16 Page 2,753 2,478 1,927

Contract Volume Rates

PAGES DISCOUNT
4
7
10
13
17
22
26
39
52
78
104
130
156

Two-Year Contract Volume Rates

PAGES DISCOUNT
208
260
312

Contract Frequency Rates

ISSUES DISCOUNT
6 consecutive weeks
13 per year
26 per year
52 per year
Category Rate: Automotive, Education, Financial Advisory Services / Publications, National Retail Products, New Issue and Financial Announcement, and Travel advertisers are eligible for a special 30% discount. National Retail includes price-point advertisements from retailers and manufacturers.

The Category Rate is only available nationally. Also, Category Rates do not qualify for an additional 10% Wall Street Journal combination discount.

Color: The rate for color advertising is 35% added to the national advertising rate. Color advertising is only available nationally.

Guaranteed Positions: Selected guaranteed pages or positions in Barron's, when available, are 15% additional and are only available nationally. Top of advertising column and next to or under reading matter are 15% extra, when available.
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