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National Non-Contract Rates - 2013
| AD SIZE |
GENERAL |
WSJ 10% COMBO |
30% Category RATE |
| Full Page |
$39,051 |
$35,146 |
$27,336 |
| Full Page Spread |
78,102 |
70,292 |
54,671 |
| Junior Page |
33,193 |
29,874 |
23,235 |
| Junior Page Spread |
66,386 |
59,747 |
46,470 |
| 1/2 Page |
20,549 |
18,494 |
14,384 |
| 1/2 Page Spread |
41,098 |
36,988 |
28,769 |
| 1/4 Page |
10,278 |
9,250 |
7,195 |
| 1/8 Page |
5,141 |
4,627 |
3,599 |
| 1/16 Page |
2,570 |
2,313 |
1,799 |
| PAGES |
DISCOUNT |
| 4 |
4% |
| 7 |
8% |
| 10 |
10% |
| 13 |
12% |
| 17 |
14% |
| 22 |
16% |
| 26 |
18% |
| 39 |
20% |
| 52 |
22% |
| 78 |
24% |
| 104 |
26% |
| 130 |
28% |
| 156 |
30% |
Two-Year Contract Volume Rates
| PAGES |
DISCOUNT |
| 208 |
29% |
| 260 |
31% |
| 312 |
33% |
| ISSUES |
DISCOUNT |
| 6 consecutive weeks |
2.5% |
| 13 per year |
2.5% |
| 26 per year |
5.0% |
| 52 per year |
8.0% |
Category Rate: Automotive, Education, Financial Advisory Services / Publications, National Retail Products, New Issue and Financial Announcement, and Travel advertisers are eligible for a special 30% discount. National Retail includes price-point advertisements from retailers and manufacturers.
The Category Rate is only available nationally. Also, Category Rates do not qualify for an additional 10% Wall Street Journal combination discount.
Color: The rate for color advertising is 35% added to the national advertising rate. Color advertising is only available nationally.
Guaranteed Positions: Selected guaranteed pages or positions in Barron's, when available, are 15% additional and are only available nationally. Top of advertising column and next to or under reading matter are 15% extra, when available.
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