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National Non-Contract Rates - 2012
| AD SIZE |
GENERAL |
WSJ 10% COMBO |
30% Category RATE |
| Full Page |
$37,730 |
$33,957 |
$26,411 |
| Full Page Spread |
75,460 |
67,914 |
52,822 |
| Junior Page |
32,071 |
28,864 |
22,450 |
| Junior Page Spread |
64,142 |
57,728 |
44,899 |
| 1/2 Page |
19,854 |
17,869 |
13,898 |
| 1/2 Page Spread |
39,708 |
35,737 |
27,796 |
| 1/4 Page |
9,930 |
8,937 |
6,951 |
| 1/8 Page |
4,967 |
4,470 |
3,477 |
| 1/16 Page |
2,483 |
2,235 |
1,738 |
| PAGES |
DISCOUNT |
| 4 |
4% |
| 7 |
8% |
| 10 |
10% |
| 13 |
12% |
| 17 |
14% |
| 22 |
16% |
| 26 |
18% |
| 39 |
20% |
| 52 |
22% |
| 78 |
24% |
| 104 |
26% |
| 130 |
28% |
| 156 |
30% |
Two-Year Contract Volume Rates
| PAGES |
DISCOUNT |
| 208 |
29% |
| 260 |
31% |
| 312 |
33% |
| ISSUES |
DISCOUNT |
| 6 consecutive weeks |
2.5% |
| 13 per year |
2.5% |
| 26 per year |
5.0% |
| 52 per year |
8.0% |
Category Rate: Automotive, Education, Financial Advisory Services / Publications, National Retail Products, New Issue and Financial Announcement, and Travel advertisers are eligible for a special 30% discount. National Retail includes price-point advertisements from retailers and manufacturers.
The Category Rate is only available nationally. Also, Category Rates do not qualify for an additional 10% Wall Street Journal combination discount.
Color: The rate for color advertising is 35% added to the national advertising rate. Color advertising is only available nationally.
Guaranteed Positions: Selected guaranteed pages or positions in Barron's, when available, are 15% additional and are only available nationally. Top of advertising column and next to or under reading matter are 15% extra, when available.
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