Demographics: Profile of Affluence
2007 Print Primary Reader Study

Barron's primary readers tend to be male, middle-aged and well-educated. Moreover, they are extraordinarily affluent, with an average personal income of $354,000 and an average household net worth of $4,025,000.

Demographic Profile

Sex: 91.3% male
     8.7% female
Age: 57 years (average)

Base: Total respondents answering

Education

Base: Total respondents answering

Level of Affluence

Personal Income:

$354,000 Average
$133,000 Median

Household Income:

$403,000 Average
$157,000 Median

HHI Base: Total respondents answering.
Personal Income Base: Employed respondents answering.

Household Net Worth:

$4,025,000 Average
$1,507,000 Median

Base: Total respondents answering.