Media Kit
Reader Profile

The Barrons.com Reader Profile

The most sophisticated investors in America, whether they are managing their own money or their clients’ assets, turn to Barrons.com for market perspective and investing ideas. Barrons.com provides them with an accurate understanding of what’s happening in the markets during the trading day coupled with insights into what’s likely to happen in the markets in the weeks to come. Here’s a look at the affluent, influential users who regularly log on to Barrons.com.

  • 7 years - average length of readership
  • 2 hrs. 16 min. - average time spent reading Barrons.com per week
  • 93% took some action upon reading Barrons.com content
  • Average PI: $241,000
  • Average HHNW: $2,549,000
  • Average value of HH securities: $2,203,000
  • Average # securities transactions per year: 60
  • 41% are top management
  • 27% are financial advisors/brokers/dealers
  • 24% serve on a board of directors

Reader data source: Barron's 2013 Print-Online-Mobile (POM) Study.

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