| Width of Units |
Inches |
Centimeters |
| Width of 1 Column |
1.7 |
4.32 |
| Width of 2 Columns |
3.5 |
8.89 |
| Width of 3 Columns |
5.4 |
13.72 |
| Width of 4 Columns |
7.2 |
18.29 |
| Width of 5 Columns |
9.0 |
22.86 |
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Copy Regulations
Minimum size ad acceptable is one inch (i.e., 12 lines of type) set in six-point type. There are 38 characters to a line, including word spaces. When an advertisement is set in capital letters, there are 34 characters to a line, including word spaces. If an advertisement employs display type, white space or exceeds one inch, it is then charged on the basis of incremental half inches. Minimum depth—1 column, 1 inch; 2 columns, 2 inches; 3 columns, 4 inches; 4 columns, 4.5 inches; 5 columns, 5 inches.
Halftones
85 line screen. Highlight dot should not be less than .006 inches in diameter (15%), and shadow dots
should not be less than .007 inches in diameter (80%). The placement of the 50% dot should be between
0.60-0.70 density units away from the placement of the highlight dot.
For special-effect screens, the above requirements should be used as a guide. Fine lines and serifs should not be less than .006 inches in thickness.
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