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PENTA
READERS

10
  Penta readers are the people with whom the providers of mutual funds and ETFs, private bankers, insurers, financial advisors, accountants, attorneys, and retailers of fine luxury goods most want to do business. They read Barron’s Penta for insights into the issues that most concern them – wealth preservation and growth, estate transfers, investment options, risk analysis and tax planning. Plus, Penta explores lifestyle topics such as elegant travel, purchasing an heirloom watch, owning a private jet, collecting top wines, effective philanthropy and more.  
     

89%
College degree or more

79%
Married

58
Average age

$4,661,000
Average household net worth

$5,370,000
Average household investible assets

$362,000
Average household income

60.7%
Top management job title

41.7%
C-suite job title

40.7%
Fund managers (function)

47.8%
Financial advisors

   
Public Activities  
Charitable 82.8%
Civic/community 47.4%
Politically-related 89.5%
Served as officer
/board member
45.5%
   
Cultural Activities  
Museum 64.8%
Concert 61.0%
Theater 59.0%
Art gallery 52.9%
Wine tasting 38.6%
Auction 29.5%
   
Sports & Leisure  
Health, fitness club 45.5%
Golf 45.2%
Boating, sailing 30.1%
Tennis 22.8%
Snow skiing, boarding 21.5%
   
Travel  
Traveled by private aviation 50.5%
3+ flights within U.S. 62.5%
5+ hotel nights in U.S 81.0%
     
 
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